What is SEO and How it works- A beginner guide

WHAT IS SEO AND HOW IT WORKS?

Want to understand what's SEO and the way it works? we've got created an easy SEO guide for you.

SEO stands for Search Engine Optimization, Which is the process of optimizing your website to get organic or unpaid traffic from the search engine results page.

SEO depends on your website design and content, which makes your site more attractive to a search engine. If you do this in hopes that the search engine will display your website as a top result on the search engine result page. 

Search engine always wants to provide the best results for their users. That means the search engine is not focused on a high-quality page, it focuses on what the searcher is looking for.

In order to do this, the search engine will scan and crawl different websites to better understand what the site is about a topic. This helps the searchers to find the best results. The search engine always ranks user-friendly and higher rankings sites.

Whenever we search for something in the Google search engine or Yahoo search engine, it will show so many related pages so that we will get out the perfect result. So when we search something, Google scans its index of thousands of pages in order to find the result within 0-1 sec.

For example, If we search for "Instagram captions" in the search engine it will not saw us unnecessary pages like "truck tires". So Google saw us the related or necessary things or related things about "Instagram captions". Google always provides the most relevant page at the top because there are so many pages related to our search.

How To Do SEO:

SEO involves technical and artistic activities that are typically sorted into 'Onsite SEO' and 'Offsite SEO'. This technology is quite old but understanding is useful. You need to do a lot of practice and that can be performed on a website.

These activities have required export and also require a lot of skill to carry them out at a high level. These are quite difficult but you need to learn about it. The other option is to hire a professional SEO Export to help.

What is SEO and How it works- A beginner guide

Onsite SEO:

Onsite SEO is also known as on-page SEO and it is the process of making your website search engine friendly.

In simple words, this means decorate certain elements on your website so that the search engine is able to crawl and understand the content and structure of your website.

The more information and data they can get from your site, your chances are greater to ranking higher in their index.

The most important SEO elements are:

Your page Title and Description: keep the title close to 60 characters and the description, not more than 150 characters.

Avoid keyword stuffing i.e adding keywords in the title and description is not matter but do try to give search engines and users a good idea on what the page is about.

The H1 tag: A well-optimized page should have only one H1 tag and more than two h2, h3 tags.

Alt text for images: If you use images within your text, add meaningful value to the Alt text that will give a good indication to the search engine about the content.

Internal links: Build more internal links in your post that enhance the user experience and also reduces the website bounce rate.

Other Onsite SEO factors:
  • Well formatted URL
  • Website speed 
  • mobile friendliness
  • proper use of breadcrumbs etc.

Offsite SEO: 

Offsite SEO is equally important and necessary as like On page SEO. Offsite SEO refers to actions you can promote your website on the web.
    
The most commonly used methods are:

  • Links pointing to your website from other websites.
  • Social media marketing.
Link Building: If you want to build links, I think, Guest post is the best way to build links. If the links are coming from trusted and related websites, they are considered as a 'vote of trust' and they can help a website to rank higher. 

For example, If someone visited your Blog and likes your article and references it from his/her website or blog, then this like telling search engines that this page has good information.

What is SEO and How it works- A beginner guide

Social Media: Social Media is part of "Offsite SEO" and if you think about it, it is also a form of link building. You can promote your website or blog through social media like Facebook, Instagram, Twitter, Pinterest, Linkedin. Almost all of the links you get from the social media sites "no follow" but this does not mean that they do not have any value.

Guys this is a simple and quick guide by webdisk. After reading this article, you will get some ideas about SEO. Guys If you still have any doubt feel free to contact us.


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